The manual route, and where it gets fiddly
To build an animated comparison video by hand, you'd import two clips into an editor, arrange them as a split-screen or sequence, add a score or label to each side, animate the reveal (a counter ticking up, a winner stamp), and export it vertically at 9:16 for Reels. It's very doable, but it's a lot of small steps, and the animation in particular is where people give up.
The friction matters because comparison content lives or dies on repetition — one slick video is nice, but a repeatable format you can post weekly is what actually works. If each one takes half an hour in an editor, you won't keep it up. The goal is to get the per-video effort as close to zero as possible.
The shortcut for a funny face-off
If the comparison you're making is a silly-face face-off, moggd removes the manual work entirely. Two friends each submit a short clip, the playful mog engine scores both from 0–100 for commitment, and the app builds an animated head-to-head graphic — scores, reveal, winner — already sized 9:16 for Reels. There's no editor and no animation to set up; the format is the product.
And because the scoring rewards the goofiest, most committed face rather than looks, the comparison stays a comedy bit, which is exactly the kind of thing that gets shared and re-watched. For challenge themes to feed it, see the TikTok challenge ideas page; for the broader 'make shareable group content' angle, see that guide.
how it works
- 01
Decide it's a face-off
For a funny head-to-head, a silly-face face-off is the easiest animated comparison to make — no script, no props, just two clips.
- 02
Both submit a clip
Each friend records a short clip committing fully to the bit. Over-the-top reads best on a fast-scrolling Reels feed.
- 03
Let moggd score and animate
The playful mog engine scores both clips 0–100 and builds the animated head-to-head graphic for you.
- 04
Post straight to Reels
Export the 9:16 graphic and post — no editor needed, and the format repeats easily for a weekly series.
frequently asked
Do I need video-editing skills to make a comparison video?
Not for a face-off. Building an animated comparison by hand takes an editor and some animation work, but moggd auto-builds the animated head-to-head graphic from two clips, already sized for Reels, so no editing skill is required.
What size should a comparison video be for Reels?
Vertical, 9:16. That's the native Instagram Reels format, and it's what moggd's head-to-head graphic is built to fit, so you don't have to resize anything.
Why do comparison videos do well on Reels?
Because the versus format is instantly readable and invites a reaction — viewers want to pick a side, and friends want to tag whoever lost. A scored reveal adds just enough tension to hold attention.
Is the comparison rating looks?
No. A moggd face-off scores commitment to a silly face, not attractiveness. It's a comedy comparison — the goofiest, most over-the-top face wins, which is the opposite of a looks rating.
Last updated June 17, 2026