Describe the look instead of picking from a grid
Filter apps hand you a preset grid and a strength slider. Describing the look gets you further: a faded VHS feel, a cold night grade, warm film with soft grain, or black and white with the reds kept. If you can name it, you can ask for it, and you can keep nudging the prompt until the grade sits right.
Underneath it's the same mechanism as the rest of gif·ai. The look is applied to a keyframe, then propagated across the remaining frames with optical flow from the clip's real motion, which is what keeps the grade steady while everything in the frame moves.
Filters as a brand tool
A filter is the quickest way to make a found clip sit inside a brand. Ask for the palette to lean into your brand colours and the same reaction GIF stops looking borrowed. For heavier restyles, the branded-GIFs guide covers turning a clip into something that looks made for the account.
how it works
- 01
bring your gif
Paste, upload, or link the GIF you want to grade in gif·ai.
- 02
describe the look
Name the filter in plain words, like warm film, VHS, or black and white.
- 03
regenerate to taste
Nudge the prompt until the grade reads right across the clip.
- 04
compare and export
Check the before/after slider, then export and share.
frequently asked
Are there preset filters?
A few common looks ship as preset chips. Everything else you describe in the prompt, which covers far more ground than any preset grid.
Why do filters flicker on GIFs in other tools?
Each frame gets processed on its own, and small differences between frames turn into visible pumping. gif·ai grades a keyframe and carries it across the clip with optical flow, so the look stays put.
Can I filter just part of the GIF?
Yes. Scope the prompt, for example put the background in black and white and keep the subject in colour, and the re-render applies the grade where you said.
What does a filter cost?
Pay-as-you-go credits with no subscription. Smooth runs without a prompt at about 2 credits; the default Fast engine is about 3.
Last updated August 11, 2026